Blar i NHH Brage på forfatter "Voll, Marit"
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Adoption of green products : a study of drivers influencing consumers’ intentions to adopt green products
Sørensen, Maiken Spjeld; Voll, Marit (Master thesis, 2018)In light of the raising concern about environmental issues, consumers and the society are increasingly emphasising the importance of green innovations. However, actual sales of green products do not reflect consumers’ ...